By Steve Williams · Music Contributor · 17 April 2022
More and more musicians are going the independent route
What is an independent artist?
The term covers any musician not signed to a multinational recording label or one of its smaller labels. But within that, there are a few sub-categories:
- DIY acts who upload their own songs to Spotify, YouTube, and iTunes through services like TuneCore and CD Baby.
- Semi-independents, who sign "label services" deals with companies. These firms act like record labels, spending pre-agreed budgets on marketing, distribution and promotion — but artists aren't signed to a long-term deal, and retain ownership of their copyrights.
- Artists signed to smaller, independent record labels like Neptune Records.
How big are the indie labels?
In 2020, indie labels and self-releasing artists saw their revenues grow by 27%, compared to an overall market growth of 7%. In the UK, the sector represents 26% of the market, a figure that's grown by an average of 1% every year since 2017. Globally, the indies' share of the music market is at an all-time high of 43.1% — worth $9.8bn (£7.19bn).
What has changed?
In a word: TikTok. The video sharing app has revolutionised the way people discover new music — removing many of the traditional barriers that smaller, DIY artists used to face. Nowadays it's the fans who set the trend via social media. Independent musicians span every conceivable genre, and being independent gives artists creative control and freedom over their careers.

