ARTISTS & REPETOIRE
We’re always on the lookout for new music from exciting upcoming or established artists and composers around the world. You are welcome to send us mp3 files, links to your Official Website, Spotify page, iTunes page, social media site(s), and/or YouTube channel/video(s), along with information about yourself and any questions and/or comments you may have for us.
Material submitted will be reviewed by Nico Golding from our A&R team, who will initiate contact with you in due course.
A&R stands for Artists and Repertoire.
This is the division of a record label that is responsible for talent scouting and the artistic and commercial development of the recording artist. It also acts as a liaison between the artist and the record label.
The role of A&R has three main responsibilities:
- Finding talent
- Overseeing the recording process
- Assisting with marketing and promotion
A&R can sign new or established talent to the company’s roster. They then continue to work closely with the artist, acting as their liaison to the label’s business affairs department and as an advisor who will help nurture a certain sound and image Their duties include listening to demos, aligning artists with the right producer, and offering creative input.
For the unsigned musician, A&R can be the gatekeepers of the industry. It is not their job to keep you out, so much as it is to find marketable music for their company. A&R reps are the musicians’ point of contact at the label during contract negotiations. They also play an important role in development of the artist – how the band will be marketing, sometimes choosing songs for the musicians to record if they don’t write their own material and building a basic promotional foundation for the album and the band.
The Importance Of Social Media
The true strength of social media is influence. Social media offers an avenue for companies to not only engage with customers but also influence them with the correct content which assists them with making a decision.
The effect of social media does not stop online. It is part of a much bigger scope and although social media may firstly create a certain buzz about a topic, overall the power that it generates will establish word-of-mouth advocacy.
The truth is that social media — when utilised strategically over time — is the most powerful form of digital marketing as well as market research that the world has ever seen. However, it’s not a magic bean that grows overnight into organisational success. It’s a platform for actual work. The art of social media marketing is knowing the best places to put in that work so you are able to get results and not just a lot of annoying people who think they’re your friends.
Social media connects fans to artists. Fans can comment, like, and share content and may even have the opportunity to speak with their favorite artists through social media platforms. As one of the most powerful assets to using social media, artists can develop a stronger relationship with their fanbases.
